Why animated video

Sometimes animation is the way to go versus videos featuring actual people. It can take longer to get a point across when people are explaining how to do something. Animations not only trigger emotions but spark conversations as well. These videos are used to sell in a concise manner, and in turn, sell products because of how simple they are. You can also make the characters say or do anything you want them to. Speaking of making your animations do or say anything you want, they are completely customizable.

While videos featuring actual humans are great sometimes, there are some occasions where an animation video might be more effective. You cannot customize what someone says or does on camera without taking several hours or days with them working on just the right shot. That is not an issue with animation videos. Have you ever thought about using animation videos in your video marketing? Do you use them now? Check out this video for Bobble, which gives context to the impact of waste on the environment.

Animated Videos are Cost Effective When you shoot a live action video, your list of expenses can be extensive. You must budget for props, production time, casting, talent, sets, equipment…the list goes on. When you create an animated video, you need only worry about the software and creative input.

Or, you can strike an agreement with a video marketing agency who is professionally trained to produce high quality animation videos and already has all the tools and software you need.

The other beauty of creating animated videos is how easy it is to manage details. But with animated video, you can change setting, storyline or character details by simply clicking, dragging, and dropping, without impacting the scope of your project or the budget. Animated Videos are Ideal for All Marketing Channels Live action videos sometimes require tweaks like incorporating heavy graphics or text to ground the information and better engage viewers on particular marketing channels.

But animated videos perform well across the board. From TV and social media to websites and digital entertainment outlets, animated videos are capable of striking any balance between fun, casual and professional. Differentiate yourself from your competition. Want to see some slick animated videos that are making customers laugh and building brand credibility? Check them out! Related posts. When used correctly, animated video content can make a significant impact on the viewer. For brands, animation offers five unique benefits:.

By employing animation in a branded video, you can pinpoint buyer personas and develop content designed only for them without the hassle of a lengthy production schedule or multiple shoots.

Through animation, brands can have content be as simple or complex as they wish. For more cost effective scenarios, a company can elect to keep animation sequences simple by focusing on dynamic text or simple illustrations.

On the other hand, companies with larger budgets can have the flexibility to create complex scenarios that take the viewer on a really unique journey…without having to film anything at all.

Often, a custom animation can feel very much like an extension of brochure, application or website. Animation is a great way to bring life to an existing white paper or ebook that may already exist.