Commercial can you hear me now

We knew Marcarelli was one of the most iconic wireless faces, and we thought it would be fantastic if he appeared in a new campaign for us. If you haven't seen it, Sprint recruited Marcarelli, who used to do commercials for Verizon Communications Inc. Although Dunleavy said it's too early to tell how the commercial is affecting subscriber numbers, iSpot.

Sprint had a total share of voice in the wireless industry of Share of voice is how much weight an advertiser has compared with other advertisers in its market. Also just the amount of accolades and positive response that we've gotten. It's been unparalleled. But Verizon chose to talk about signal quality. Their logic: If you couldn't make a call, it didn't matter how many low-cost minutes you have in a cell plan. The ad campaign caught on because "Can you hear me now? Within 24 months, Verizon grew its customer base by 10 per cent, then another 15 per cent the following year.

Huge numbers in a brutally competitive category. For nine years, actor Paul Marcarelli was the "Can you hear me now? He was reportedly making a quarter of a million dollars per year - but the contract had stipulations: He could not do any other commercials, he had to keep his identity quiet and he was not to discuss the campaign. Repeated exposure on a long-running national advertising campaign gave Paul Marcarelli a big dose of fame. He signed endless autographs in airports and posed for thousands of selfies.

At a wedding he attended, more people lined up for pictures with Marcarelli than they did with the bride. Then there was the funeral of Marcarelli's grandmother. As her casket was being lowered into the ground, Marcarelli heard someone in attendance whisper, "Can you hear me now? So it was surprising to see him show up in a Sprint commercial. After nine years, Marcarelli's contract with Verizon ended in He was then approached by Verizon's rival Sprint to try their service.

That Sprint commercial got a lot of attention - because viewers instantly understood the long-time Verizon spokesperson had switched to Sprint.